Digital Assets 2025

17 - 18 June, 2025

Convene, 155 Bishopsgate, London

Sam Tufts

Head of New Assets Phoenix Group

Responsible for determining strategy for expanding investment into new asset classes and delivering new investment capabilities for the Group. The New Assets team enables investment in new sectors, markets and jurisdictions with a particular focus on attractive opportunities in private markets. Previously spent 10 years at EY where he co-led the UK Investment Advisory team advising insurance, pension, asset management and banking clients on institutional asset management.

Check out the incredible speaker line-up to see who will be joining Sam.

Download The Latest Agenda